Search Engine Optimisation (SEO) and writing content

I am often asked by clients to talk about SEO - what is it? - often followed by 'how do I get on page 1 of Google?' A fair question that doesn't have any easy answer, unless you are willing to pay for the certainty of that through something like Google Adwords.

Content

Here is probably the best article I have read recently on SEO, focusing on the content of a website. I have always maintained that content is the key to great results - and that is in the client's domain (I do recommend if the budget permits to hire a web-experienced copy writer). This article affirms that and offers some excellent tips. It encapsulates the current environment very well, and I don't think there is anything in this article that I disagree with. SEO is a moving and constantly evolving field - once you've got your site up make sure you keep it updated and fresh - and I can help you with that!

Check out the article on SiteProNews.

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