I am often asked by clients to talk about SEO - what is it? - often followed by 'how do I get on page 1 of Google?' A fair question that doesn't have any easy answer, unless you are willing to pay for the certainty of that through something like Google Adwords.
Here is probably the best article I have read recently on SEO, focusing on the content of a website. I have always maintained that content is the key to great results - and that is in the client's domain (I do recommend if the budget permits to hire a web-experienced copy writer). This article affirms that and offers some excellent tips. It encapsulates the current environment very well, and I don't think there is anything in this article that I disagree with. SEO is a moving and constantly evolving field - once you've got your site up make sure you keep it updated and fresh - and I can help you with that!
Check out the article on SiteProNews.